CRM (Customer Relationship Management) is a cross-functional process that connects companies to the customers on the basis. They can be supported by the information technology systems. Its aim is to provide the direct access to the customer for responding its needs.
ERP systems have brought many benefits to the business environment. However it requires a very accurate and large scaled data input to provide the benefits. Although these conditions are satisfied, an ERP system still can fail, because there is another predecessor of the ERP. This predecessor is making an accurate analysis that will provide important vision about the susceptibility of our processes to ERP. These analyses are as follows:
SWOT analysis: The name SWOT abbreviates the Strengths, Weaknesses, Opportunities and Threats terms at once. As it is understood from the meanings of the terms, it involves the specified factors that will affect the future of the project or business.
GAP analysis: Likewise its name, it is a measurement tool to predict the gap between your capability and your target.
Elevator speech: The declaration that is directly focused on the main arguments. It reflects an overview about the subject.