Sunday, June 22, 2008

Day 2 Elevator Speech

Day2 can be examined in three different topics.
First one, is the general overview of the day 1 that we talked about the small &major players, open source and on demand solutions.
Second one is another important issue CRM in ERP solutions. We have watched and webinar about the Siebel's CRM solution. Webinar was interesting since it talked about many aspects/features about the CRM solution from the importance and functionality of a CRM solution to the architectural approach of Siebel Enterprise CRM. May be because of the sound system in the class we could not understand all the talks and it became boring for the social sciences backgrounded people. In the webinar, Oracle, SAP,, clarify was given as the enterprise CRM solutions. Since it was about Siebel's solution, it says that Siebel's CRM is better since it has the highest market share, more integration points, easy to configure and code, easy administration and only enterprise solution in the market(?). Siebel has specialized business solutions for goods, pharma, media, etc and other supportive modules such as call center, marketing, sales, partner portal, orders, pricer, etc.
Third one is the most important part of the day, which is titled Building the ERP Business Case. First we should understand the initial need for an ERP system. More cotrol over processes, sharing info between departments and companies, easy accounting, process innovation and automation, data integrity between many systems, fewer people to maintain the same function and efficiency are some of the benefits ERP systems bring with them. If we need one or more of them implementing an ERP system should be considered. On the other hand, if the cost of implementation does not justify the benefits, if we do not enough staff to implement it, etc trying to implement a system might be harmful. In order to find the decision we should make some analysis. These are SWOT Analysis, GAP Analysis. And we should write a elevator speech. I had not heard this terminology before. It is something like, you are on the elevator with the decision maker and you have 45 seconds to say the problem, and the roadmap to solve the problem to convince him/her. During these analysis and speech, we should touch the implementation opportunities, benefits, implementation plan and metrics to understand if we are successful or not. While doing all these things we should link them to our strategic objectives, keeping in mind critical success factors, key performance indicators, benefits for each of the areas.
In the last our, we began to prepare a power point presentation for a company that we can apply the topics, we have learned today.

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