Sunday, June 22, 2008

Day 2 Learnings

We learned what CRM means.
Customer Relationship Managementthat focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants, and buying patterns. In this way CRM helps the companies to understand, anticipate and estimate the needs of their customers.
CRM market is a market that is now worth $6 Billion, and the market will grow to $18 Billion in 2010.
There are two kinds of CRM Mid market CRM and on demand CRM.
Siebel application focused on consumer goods, and they have

CRM enterprise

CRM professional edition

CRM on Demand softwares.

There are 5 types of Siebel Clients:

Web Client
Wireless Web Client
Handheld Client
Mobile Web Client
Dedicated Web Client

We did ERP business building case
Initial Needs are:
More Control
Share info
Accounting purposes
Process Innovation + Automation
Data Integrity
Fewer people to maintain the same function
We learned why should a company not implement an ERP system?
If the costs of the ERP system is too high and profits that is earned with ERP software then purchasing ERP is not preferable.
Other factors are
Organization readiness
The costs don’t justify the benefits
Organisation readiness
Time consuming– not enough staff
OK – no need for growth
Knowledge or capability not accessible

Some analysis should be made, potential analysis are,

SWOT analysis

GAP Analysis
Gap analysis is a business resource assessment tool enabling a company to compare its actual performance with its potential performance.

Elevator Speech
What is the product/service/solution?
Problem it addresses
What does it do?
How does it work and it benefits

Executives identify top 3 items
Improvement Opportunities: Integration between engineering and design systems.
Benefits (Triggers): Improved time to market reduces the development cost and reduces engineering changes
Benefit Category
Implementation Plan

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